Ideation & Innovation

Ideation & Innovation
Meeting date
April 17, 2022 11:00 am
Password:
we57nfs4
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Innovation = Invention + exploitation A new way of doing things, which is commercialized. The process of innovation cannot be separated from a firm’s strategic and competetive context (Porter) Adoption of ideas that are new to the adopting organization Innovation Innovation Investment Think Inside The Box Idea Generation Idea Validation